Lisnr, Founded on the Midwest StartupBus, Closes $3.5m in Funding

The Wall Street Journal reports:

Lisnr Inc. … just closed on a $3.5 million Series A round, the company’s founder and Chief Executive Rodney Williams told Venture Capital Dispatch.

LISNR is a comprehensive, mobile engagement platform that uses audio-beacon technology.

Lisnr embeds tones, which are inaudible to the human ear, into digital media, as well as into speakers at live events such as sporting games. Its technology is also incorporated into various mobile apps.

Lisnr was founded on the Midwest StartupBus out of Cincinnati in 2012. The company is already generating revenue. From the WSJ:

The company expects to have between $1 million and $2 million in revenue this year, up from about $500,000 in 2013, Mr. Williams said. The company charges its customers based on how many different types of tones the customer wants, what content it wants to trigger–a simple text message or a video, for example–and for how long it wants to run its campaign.

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