Marianne Bellotti, Exversion Alumni Company Data Hacking for The UN

The StartupBus Team
The StartupBus Blog
5 min readJun 5, 2015


I came onto the StartupBus in 2013 not really taking the startup aspect of it very seriously. For me it was just an interesting and unusual roadtrip and nothing more, but suddenly Jacek [Grebski] was standing up in front talking about all these data problems he dealt with everyday and wouldn’t it be cool to actually fix them?

It’s really funny in retrospect, at the time I tended to lump marketers together with recruiters in my mental classification system of lame people who go to technical events for the wrong reasons.

Jacek and I had run into each other a few times before the bus — we were both working in developer evangelism at the time, which is a very small close knit community — but because his background was marketing I always kind of assumed we had no mutual interests. It’s really funny in retrospect, at the time I tended to lump marketers together with recruiters in my mental classification system of lame people who go to technical events for the wrong reasons. So when he tried to talk to me before the bus I was always very skeptical about his agenda. It literally never occurred to me that he might be talking to me because we were interested in the same things. I wouldn’t say I was rude to him, but there was definitely some nodding while not really listening to what he was saying.

But on the bus his pitch hit upon ideas that I had been playing around with for months. It caught me completely off guard and I started to get really excited. I had always wanted to do something like Exversion, but I had always assumed it would be years before I could. Suddenly I was thinking “Why can’t we do this now? Why can’t I just build it?”

So that was that. The company is now two years old. We do a lot of consulting work building those data infrastructure solutions for huge organizations like the United Nations and the City of New York. Then we take that work and either integrate it into Exversion’s web platform for everyone to use, or open source it.

Being on the StartupBus

On StartupBus, I learned to recognize how badly I need to reign in my judgmental side, which is a huge plus in every aspect of my life. And the StartupBus community is a massive cache of contacts and recommendations. But I think the biggest advantage during the StartupBus is your close proximity to other teams. It’s not like normal hackathons where some teams come in fully formed with a project they’ve been working on for months, everyone starts from scratch. So while you’re trying to figure stuff out, you’re surrounded by other people trying to figure stuff out and you do end up learning from each other quite a bit. I’m a super competitive person and it was really interesting to be in an environment where the competition is intense, but the feeling of camaraderie is much more intense. That was the first time I was introduced to the idea that competing doesn’t automatically mean you are competing AGAINST someone else, which turned out to be a super important lesson.

Marianne co-founded Exversion on the 2013 North America StartupBus

Infrastructure is not something people enjoy thinking about generally. So in my industry the biggest barrier to a sale is not a competitor having a better product, it’s the buyer thinking to themselves “Ehh… well our current setup is good enough isn’t it?” Nine times out of ten their current setup is an elaborate network of Excel spreadsheets, dumped from a database ten years out of date, distributed over multiple Dropbox accounts and they don’t understand why their new data scientist hire is crying in the corner all the time. But still it’s really hard to get the person actually making the buying decision excited about investing in their infrastructure. If I come in and bash Exversion’s competition, it doesn’t make Exversion look like the best solution it just makes the client more skeptical of any infrastructure improvements. In our space there ends up being a huge difference between the companies that understand that by working together we all make more money, and the companies that think competing in business means competing against everyone else. Right now we’re watching one company from the latter having its empire ripped apart by a network of companies in the former.

So the structure of the StartupBus competition was a really good introduction to the type of competitive attitude that will ultimately make you successful.

What Happens After the Bus?

I went on the StartupBus because going on the StartupBus had been a turning point for every developer I knew that had an awesome career. At the time I was not happy at my job. I liked what I was doing but as a developer evangelist I was on a pretty short leash. I wasn’t working for a big startup with a nice budget for evangelism, so in a sense I felt like I was missing out on a lot of fun with conferences and hackathons. I wanted to change the game.

Afterwards I realized why StartupBus has the effect on people’s careers that it does. Normally building out your network takes months, possibly years of small meetings and run-ins. You can’t just get introduced to someone and immediately ask for a favor and expect that to go well. It takes time to develop the trust and familiarity that makes a connection really valuable.

On the bus though, all of that is accelerated. You go through some crazy stuff. It’s really like the Tough Mudder of hackathons in that sense. Shit happens and you band together. You don’t come home with thirty new network connections, you come home with thirty new best friends.

Did you think you’d be doing what you’re doing now before you started the bus?

Not at all. I expected to hack on something stupid for three days and abandon the project as soon as we got back. Two years later I’m still here.

I expected to hack on something stupid for three days and abandon the project as soon as we got back. Two years later I’m still here.

Many of the opportunities we’ve had came from reaching out to the StartupBus network: we’re invited out to SF by Y Combinator, Tech Crunch sent us to Berlin… Today I’m getting Request for Proposals for deals that are in the $1 million to $5 million range and it’s the StartupBus community that is helping me figure out how to grow to support that level of work.

StartupBus isn’t an event, it’s an investment. Two years, three years down the road you will still be reaping advantages. No matter what you decide to do with your startup once the competition is over.




The StartupBus Team
The StartupBus Blog

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