Jun 3, 2022
2 min read
The Marketing Goals — Generate Leads!
Lead generation is the core of any B2B marketing. We need to have a consistent stream of leads to boost our sales by turning them into new customers.
There are two main components to the lead generation process. Trigger them to click our CTA link to drive traffic to our landing page and then convince them to share their contact information with you. Leads are not our customers, but they have the…
