Around HER world
- Collaborators:
Betty Tsakarestou : Associate Professor at Panteion University, Department of Communication, Media & Culture, Greece, Head of AD and PR Lab.
Domnika Skreta : Head of Marketing, Communication & Digital Strategy at Antenna Music, member of the Antenna Group
- Co-authors:
- Ιωάννα Καρποδίνη
- Marilena Matsota
- Iwannasiou
Dear readers,
We would like to present to you our project for the Ad&PR Lab of Panteion University, where we did research for “Solo Female Travelling” and we are excited to share our ideas with you.
- The Idea
After a big research we did with our team about “Solo Female Travelling”, we selected a lot of answers where women prefer to travel in a different way. But, there were also answers where some of them are afraid of traveling alone abroad. That is an issue often discussed in today’s society and that’s why we came up with the idea to build and to promote a different way of traveling, “Solo Female Travelling”.
- The Problem
- Our goal was to focus on the fear of women to travel alone. This is due to the fact that in Greece in the last decade a lot of people faced criminality and that’s the most important reason why women do not prefer to travel alone. Women nowadays are the victims of the most inhuman crimes as everyone can see from current affairs and the TV. The real problem is that there’s not an app that assists women with traveling, especially abroad, because it is obviously more dangerous and they should be more concerned about the situation and the conditions. We are living in 2023 and no one is allowed to be afraid of solo/group traveling.
- The solution
Our team thought of an innovative way to encourage women to travel without having the feeling of fear behind them. The solution is a startup aiming to comfort women to travel freely through special events and seminars so they could communicate with other women who travel alone all over the world. The startup is called "All around HER world" and it targets all ages regardless. Around HER world is an ideal way to explore the world and find your travel buddy.
We created a persona, a 23 year-old girl named Arietta, who loves traveling and exploring new places and cultures, but she is frightened to do that because dangers lurk everywhere. This is where Around HER world comes to help Arietta make her dreams come true and assist her travel all over the world with safety, to be more communicative and to exchange experience with other women.
We decided to create an app and a website that could be useful for women. Each woman has to create a profile and this is how Around HER world works, the app will help you to find travel buddies that will match your profile and make your experience better. Traveling plays an essential role in someone's mental health so it must be done correctly and with safety.
In order to promote our startup, social media is the best way of course, because they are well-known and used by our target audience. Instagram, facebook,YouTube, and mostly tik tok, which has been viral the last few years, are the smartest way to approach your audience and let them know your profile.
Instagram reels, tik tok videos, YouTube vlogs and podcasts on Spotify could help in different ways to achieve our goal. Having also a cooperation with Aegean airlines and ESN, especially referring to ages 18-24, could be extremely appealing to all women out there with giveaways and the discounts.
Our team wants the best solution for women around the world, that's why we worked hard on that project, on that app. The greatest thing about Around HER world is that it works with voice commands so you don't have to type all the time.
- Conclusion
Work AD not hArD wants to create a family website, app and enhance women to travel in a different way. Around HER world will succeed and will reduce the percentage of women who are afraid to travel by themselves. We try as a startup to make women have the best traveling experience possible so that’s why we have Around HER world. We are dedicated to our mission in order to give the courage to women to travel abroad with safety, because that’s what matters.
Yours sincerely,
Work AD not hArD
