Coca Cola Challenge: BOOM (5)

We are Alike team. While participating in the Start-up Lab, we accepted the Coca Cola challenge. What the company really wanted was to create an app, powered by Coca Cola, which doesn’t advertise the product directly, but in a subtler way. The target group. is 13–19 and the values that we tried to promote were three: Awareness, Live, Love. We chose this project because we find the aimed group challenging and interesting, as we still feel close to them and we can possibly understand their needs and problems.

The whole process of the app-making offered our team further knowledge of the Start-Up world and even better communication with each other.
Firstly, we followed instructions step by step, as to learn the process thoroughly. As it was one of our first attempts, we did not have the proper supplies to build an app from scratch. However, we brainstormed a lot in order to be sure about our idea and its results in the market. Then, we studied some of the basic business models and conducted research about the market that we are addressing to, so that we are able to support our idea financially. We understood that what we had in mind about our expenses was not realistic at all, so we further searched into it, so that we are able to produce meaningful insights about our app’s success.
Secondly, as a team, we gained points in communicating with each other, as we met various times during the process and started to better understand the needs of the team. We had many arguments, however, we always discussed each opinion and each possible option, we evaluated them all and finally we decided which fits best to our idea.
As we presented our app to a commission, at Impact Hub Athens, on Saturday May 27th, we are looking forward to find investors to believe in our idea and make it happen. We are going to take the commission members’ opinions very seriously, as to improve the initial idea as much as we can, and then we hope to go on with launching BOOM in Greece.

To sum up, this project bonded our team more and we gained knowledge that we used in a more practical way during the building of our app. It made us research more so as to understand the needs of teens in order to adjust the app activities and make our final product attractive for them. What we keep in mind is that we should make the teens keep using our app!

Alike Team: Edlira Osmena, Ilya Tranoudi, Konstantina Nikolatou, Elisavet Papantoniou

Special Thanks to: Betty Tsakarestou, Katerina Vlassopoulou