Pulse by Busy Bees
During this semester of AD&PRLAB’s Startup Lab with Mrs. Betty Tsakarestou in charge and Domnika Skreta with her partners from Antenna Music, we created a start-up idea on audio innovation.
People listen to music and music is made for people, so one more idea of audio innovation is not only not enough, but it is necessary. People listen to music to set their mood, or they listen to music depending on their mood. At a time when everything has become personalized, from the ads to the offers to buy products on commercial sites, there is a need for playlists to be too. And now is the best time, after the rise of smart watches by the public, which can recognize your emotions, and record your state of health. So, the “marriage” of these two is a great opportunity for the world of Startups and it has a name, Pulse.
An application that is connected to your smart watch and after recognizing your mood, suggests a playlist based on your personal taste in terms of the type of music you listen to, the artists you prefer and how they vary depending on your mood change. Our mission is to become another friend of the user, who will be there to inform him about when his mood changes, to send him supportive messages and to suggest the appropriate music for him. There is competition in terms of apps that suggest playlists depending on the mood. Some of them have general categories of emotions with playlists that concern everyone while others are more personalized.
What makes us different, among other things, is the new technology we use, as well as the fact that we want to intervene in the daily life of the user without him having to step into the application to choose the music he wants to listen to. So, where our user relaxes, drives, or runs in the park, he will receive a notification in his smart watch about the playlist that has been specially designed for him and especially for the mood he has at the specific moment.
A consumer can learn about our application in ads both browsing online platforms such as Instagram, Tik Tok and YouTube, as well as offline points, in the park or on the subway. The target group of our application are people who use smartwatches, who are from 16 to 50 years old, both men and women and who are music and fitness lovers.
In order to come up with this idea, in addition to brainstorming, we conducted a survey through a questionnaire to cross-check the potential audience for such an application, as well as to discover some insights that were very useful in completing our idea. In addition, we conducted a secondary research to see if there is the necessary technology that can recognize human emotions with biometrics.
Our application is called Pulse and will become your new friend who knows when you are not well, knows what to tell you to feel better and what music to suggests in order to relax.
Our team is Busy Bees and we are Katerina Kalatha, Hara Moisiadou and Stavros Tzanis.
