SONGTRADR: The Music Solution

Songtradr is a brand new marketplace platform for trading and licensing music rights, established at 2014 .They only officially launched in March 2016 and are working to connect artists, labels, and rights-holders directly with production libraries and talent buyers across industries in a clean and simplified way. They’ve removed the hassle of third-party roadblocks, and they help put the artist in the driver’s seat when getting their music into lucrative placements. Plus, Songtradr’s sales team works around the clock to secure more opportunities for their users.

Songtradr’s innovation

As a marketplace with both buyers and sellers, Songtradr attempts to solve several problems at the same time. As far as buyers are concerned, the company created an environment where they can access commercial music instantly based on their usage requirements. Difficulties associated with acquiring rights from multiple owners are solved, saving both time and legal costs while providing a matchmaking process between buyer and seller, regardless of where they are in the world. Songtradr collects comprehensive metadata, connecting and building a complete tree of rights on a track by track basis for both master and copyright, and at all levels: authorship, ownership, control, and PRO (Performance Rights Organization) registration (if available).

Songtradr provides clients with a full site of services, including content and rights management, fan engagement and distribution to all digital verticals. The company’s platform gives to music markers a comprehensive set of tools and services to professionally manage careers, while it’s automated and talented music supervisors streamline the music discovery and licensing process.

Songtradr’s Ecosystem

Given the fact we are an open platform where anyone can participate, the need for in-house curation and carefully customized metadata has been crucial. The Songtradr business is made up of a number of modules which are all equally important in its ecosystem;

  1. The development team — responsible for the technology and user experience
    2) The metadata team — responsible for improving metadata/search results
    3) The curatorial team — responsible for the curated playlists that provide buyers the ability to browse curations rather than rely on search
    4) The sales team — responsible for sourcing additional opportunities for the buyers

Technologies that Songtradr uses for its platform

Songtradr also uses 15 technology products and services including Google Analytics, G Suit (formerly Google Apps for Work) and Bootstrap. Moreover is actively using 88 technologies for its website. These technologies include Viewpoint Meta, IPhone Mobile/ Compatible and SPF. Songtradr has the number 105,962 among websites globally because has 435,930 monthly visitors. It has also registered 4 trademarks with the most popular class being “Advertising; business”.

Indicative Profits

Today the company has raised a total of $21,2M in funding over 7 rounds. Their latest funding was raised two weeks ago, on 21 March 2019 from a Series B round. Other fundings were on 25 January 2018, 20 February 2017,1 June 2016, 1 October 2015, 1 February 2015 and June 2014.

Reviews

According to the reviews of Songtradr Ratings and Trends overall the company has 3,4/5 stars. More specific, for Culture and Values the rate is 3,4/5 stars, for Work/ Life Balance the rate is 3,1/5 stars, for Senior Management the rate is 3,2/5 stars, for Comp and Benefits the rate is rate 2,8/5 stars and the Career Opportunities the rateis 3,2/5 stars. Most of the reviews, actually 62% of them would recommend Songtradr to a friend, 51% approve CEO Approval and 62% thik that it has a positive Business Outlook. On the whole the comments and the reviews are generally good.

Team members:

varvara pantazopoulou

Nefeli Staikoura

Professor:

Betty Tsakarestou

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Vivi Kardatos
StartupLab by ADandPRLAB | Panteion University

Sudent of Panteion University,Dept. Communication,Media & Culture, ambitious creative “freak”.