SPECTRUM
audio-visual, anti-racism, equality, innovation platform
Hello everyone! We are GREnADe, a team of 6 young visioners working their way through the marketing and advertisement field. We are proud to annoucne you the presentation of our start- up, an audio-visual, anti-racism, equality, innovation platform named SPECTRUM.
It’s all about an idea, a pioneering app of audio-visual, anti-racist content based on thorough market reseach, primary and secondary research as well as social listening and monitoring of the respective market.
Based on research, we realised that the average teenager and young adult, (ages 13 to 25), are characterized by their on-going daily life, resulting in multitasking. In fact, the researchers highlight the importance of audio material, such as music, in the routine of these young audience as an entertaining accompaniment to their tense reality. Moreover, we ought to understand that this age is very critical, since many of them point out the unstoppable digging into trying to find who they really are, thus themselves and their identity.
With the arrival of our start-up SPECTRUM, we manage to cover this gap. But one may ask… what’s SPECTRUM?
It is an application, a digital platform of scientifically audio material, which provides you 24/7, cumulatively music, audio-books and podcasts through certified and entertaining content regarding all spectrums of diversity. Scientists, e.g. anthropologists and musicians, are here to help you embrace not only your own self but also the importance of everybody’s uniqueness in a fun, gamified, alternative way.
How does this platform work?
Supposably,we have downloaded SPECTRUM from the app store and we want to explore it. When you press the SPECTRUM icon, it shows 5 spectrums, just like 5 wheels that each of them holistically covers the range of a different topic, such as emotion, sexuality, religion, culture and generation.
Let’s say that, while preparing this medium article, I want to accompany this activity with something fun & entertaining, yet reliable and informative. I open the application and select the spectrum of the culture and I immediately get to see that I can choose from a multitude of different cultures, like Asian or Latin American. So today I choose to get in touch with Africa, and when I press the reggae button from the spectrum, and it provides me with specially designed podcasts, audio-books and playlists, in order to accompany my reading.
While this is happening, somenone might be heading to their first job interview and as a result, they might be anxious and they do not know if they are able to fully manage their stress. So they enter the platform, as they are on the bus, choose the spectrum of emotions and press the choice of stress. Then, experts, such as psychologists and artists, have set up for them to listen to special audio material on the platform regarding what they are looking for throughout the day, reliably.
Furthemore, this application is distinguished for its 3 models, the free version with ads and limited audio material, the premium with 4.99 that you have unlimited access to the audio content, but also the pro one with 6.99, where we offer you a specially personalized, just for you, wheel , based on your likings and interests.
Our main channel will be TikTok , as we now often see products and services presented on the platform, especially targeted at a younger audience. We are using this application that could potentially cause buzz, ie go viral, due to its playful, futuristic content, but also through the often share of today’s users about what they feel, and thus what’s their own spectrum.
We estimate that the budget in its pro-seed phase will be around 400k., due to the use of specially selected, scientific material as well as the technicians that will shape the platform.
Our goal is to be at everyone’s disposal, to stand by our audience and help them find themselves and their identity but also to come sensitize them with all spectrums of diversity, all in a cumulative, trustworthy, entertaining and alternative way tyhrough audio material that will accompany gracefully their daily life.
Thank you for reading!
Special thanks to Ms. Betty Tsakarestou.
Members
