Startup Lab:The Gigards-Coca Cola Project.

The last five months,during the spring semester of 2016–7 ,our lovely professors and mainly miss Betty Tsakarestou who has been working so hard on all those projects,gave me and my team’’The Gigards’’ the chance to be a part of one of the best innovative ADandPrLab globally.Οur mission during this semester was to deal with the Coca Cola challenge among other three projects/challenges,that had been announced.

To begin with,our main goal as a team was exceptionally simple:to re-engage teens with the coca cola brands and product experiences.So,being well informed about the fact that teens except awesome contect they are being crazy for awesome experiences that can give them social currency,we ended up creating an experiential platform for teens combining cool contect with relevant services and offers for a seamless consumer and shopper experience.

To be more specific,according to the methodology that had been given to every team of AD&PrLab,we created the ‘’PACKED’’-the new social media app which offers instant messaging without social pressure or embarassment by connecting the stable social relationships of few.

Based on the well known as‘’Dunbars’’ number,it’s a social network for teens with maximum 150 people capacity per group.That would work only by creating a group with minimum three people by uploading a photo of those three,proving that they are real life friends.

As we mentioned during our presentation in ImpactHub of Athens it’s remarkable that is estimated until 2020 social media users will reach globally the number of 3 billions.Moreover,here are some elements that we took from some researches:

• 73% of teens are on a social network
• the average teen has 201 Facebook friends
• 37% have the tendance of sending messages to friends every day
• 71% of teens use more than one social network.

The more teens use the app,the more products of various companies and especially coca cola οnes they get via ads and offer and article marketing.

In conclusion,the marketing strategy that we followed up is paid through social media advertising,viral(word to mouth) and sticky of course by sending content in Social Media Groups.

At this moment,firstly i have to thank all the people that have been contributed on this project and every project of this semester,and of course my beloved team for all the nice collaboration.

TEAM:The Gigards

UNIVERSITY:Panteion University of Social and Political Sciences (Athens)

DEPARTMENT:Communication,Media and Culture

PROFESSORS: Betty Tsakarestou Katerina Vlassopoulou Spiros

MEMBERS OF THE TEAM: Melpo Ab Alexios Lorentzos Eirini Andreadaki