StartupLab by ADandPRLAB|Panteion University — Ad blocking

Our project

The last five months, during the spring semester at Panteion University’s StartLab by ANDandPRLAB we have been working on one challenge that we have chosen as teams out of four

Digital advertising challenge was introduced to us by Giannis Sorotos and Eric Parks and our team 6Marks and a Penny decided that this would be our project and so it is.

Problem of ad blocking : ad blocking is blamed for costing the advertising industry $22 billion in 2015 alone. More than a fifth of the world’s internet users, or 419 million people. have installed some kind of mobile ad blocking software on their smartphones. There have been various attempts to solve this but all have had limited success.

Our solution to this massive problem to the advertising companies is pretty simple.We aim to create a new app which will connect us with social media and cut 60% of adds off but also show chossen adds based on the interests of the user. So we will have both clients and people satisfied because users wont see irrelevant advertisements and clients will have increase of their sales.

After serious reseach we came up with the results that people support our idea and find it really interesting. These months made us think out of the box and it was a journey to maturity because we had to work on teams leave our ego out and learn how to support our ideas and keep each others back.

Members: Antipa Vasiliki, Varnavas Kyriakos, Dragatsis Kostas, Pantelios Sokratis, Filipakoppoulos Vasilis, Fouska Evangelia