#StartupLab: Coca Cola Challenge

During this semester we were given the chance to work on a project for Coca Cola for the Startup Lab. Me and my team, “4Ads” worked hard to find the solution for the challenge Coca Cola assigned us to follow through.

The challenge we had to face was to create a mobile app for Coca Cola which shouldn’t advertise the product directly. Target group of the app are the teenagers and our solution is according to their needs. After lots of brainstorming and conversations with teenagers we came up with our idea.

First of all, in order to come up with an idea, we had to answer three essential questions: WHAT, HOW and WHY. The result was coming up with the idea to create a game. A game that is based on the world as we know it today, but in this app you would have the chance to change it. You can create a world as you always imagined it. Through this app you can live the life that you dreamed of.

After discovering our solution, we interviewed over 40 young people as a feedback to our idea. Through our interviews we understood that our idea corresponds to the needs of the youth. Young people feel the need to change things that disappoint them in this world. So, our game gives them what they need.

This Lab and this Challenge gave me many thing to carry with me. I have very strong expirience now, I can work better as a team and I can cooperate very well with short deadlines. It was an enjoyable experience!

Team Members: Marina Giannia, narin@g, Nefeli Stavroulaki