Warm Startup
Over the years the music industry has undergone many developments.The evolution of technology and by extension the evolution of digital media affected IT intrestingly. Since 2000, sales of recorded music have fallen dramatically and live performances become more and more important. Due to music piracy and the new channels that provide free music content, everybody had access to free music.
This fact affected negatively the industry. however, streaming has emerged. Through audio streaming. The music industry comes back in the game. Audio streaming is the practice of delivering real-time audio through a network connection. Internet and digital media have provided opportunities for new beginnings. One of them are music startups. We picked up a start up to work with.
Warm was founded in 2016 by Jesper Skiby. Now, 3 years later, is one of the most innovative startups in music and audio industry. Warm is the first large-scale radio airplay monitor, build solely for the purpose of giving transparency for the music publishers and individual songwriters.
It offers a wide range of opportunities to users, by providing useful insights from radio, television, social media channels and podcasts. In particular, the platform provides access to data from thousands radio stations worldwide, enabling artists to do geographic fan targeting, optimise tour booking and control radio promotion.
Business Model
Warm’s basic channel is its website (warmmusic.net), through which it users can create their accounts and manage their dashboards. Also, they can download the application on their mobile devices to access real-time coverage from anywhere in the world.
Users utilize the service through without interaction with employees. Nevertheless, the business offer customer service via social media channels, phone, email and live chat.
Warm’s primary source of revenue is subscriptions. The platform offers the following four plans for users:
Links:
Team: The Marvels
Members: Rebecca Bacharnikou Maria Kakoliri Nena Nicolaou Dimitris Troupos
Professor: Betty Tsakarestou
Instructor: Domnika Skreta
