Welcome to TRIPSTER: The travel app designed just for YOU!
Tripster is a travel platform quite innovative in its field. In fact, it is an application that will be used to help travelers find the appropriate place to visit, regarding their preferences and interests, in the place they have traveled. This process will be done through pictures, reviews, and live videos that will be posted by other users in this app, similar to social media. What makes Tripster different from other travel apps is
- Personalized suggestions according to the age and preferences of travelers.
- AI technologies to find personalized content.
- The opportunity is given to the travelers but also to each club/bar/restaurant through posts/stories/lives to share the atmosphere of the place.
- Live broadcast of the music playing in every club/bar in the city so that the tourist can choose.
Competitors
We moved on to the competitor section, where it was first noticed that the travel experience market is quite saturated. There are several sites and apps with related topics (travel information, reviews, etc.).
So our main competitors are TripAdvisor, Tripsavvy, and Get Your Guide, and in the startup space are Mood, Luxury Travel Hackers, and Tripsider. TripAdvisor is an American company that runs mobile apps with content made by users, comparison shopping websites, and online travel agents. Tripsavvy is a travel site, which has its place among the top 10 of the travel category. The remarkable thing is that the information and advice it contains are given by local people and real experts. Get Your Guide is a service that allows travelers to choose various activities (excursions, museum visits, transfers, etc.) according to their preferences accompanied by a tour guide. Moreover, Mood specializes in live broadcasts of music played in bars and clubs in Athens. Luxury travel hackers is using the power of influencing to create Instagram-friendly vacations. Tripsider matches people with a suitable trip based on everything from their interests to their budget. The company compares the algorithm to that of a dating app, taking into consideration values, previous experiences, and goals to match.
The gaps that Tripster closes
Proceeding to the gaps that we noticed, the following points were identified as
- Lack of personalization and custom recommendations based on user preferences.
2. Inability to provide real-time updates and notifications.
3. Not all target groups are satisfied.
Tripster gives solutions to all these problems by:
1. Personalized suggestions according to age and preferences.
2. Live audio broadcast and stories from the travelers but also from the business ensures a real-time experience.
3. The personalized experience and the easy use of the platform gives the opportunity to all target groups to use it.
Business Opportunity
In the context of the business opportunity among the research we carried out, it was observed that after the fourth consecutive increasing year, the revenue is estimated to reach two billion U.S. dollars and therefore a new peak in 2027, which means that an economic activity of 730 million dollars is observed between 2023–2027.
How Tripster works?
Step 1: Users will create a profile on the platform by adding personal information such as their interests and occupations
Step 2: Location detection will be done by the application and thus users will search to visit places according to their interests
Step 3: Through artificial intelligence, the application, among the user’s searches, will suggest places that match his preferences.
Step 4: The user will have the possibility of a real-time experience through stories, posts, and live videos that have been made public not only by other users but also by the business itself.
Personas
We created two personas in order to deepen the fact that the application is not addressed to a specific target group.
The first person is Kallisti, a university student in Thessaloniki. She is 21 years old. She really likes traveling and getting to know other cultures. When she travels, to feel safe she wants to know everything she can about the place and to be sure that she will have a good time and meet people with the same interests.
The second person is John, 50 years old a businessman who travels abroad at least once a month for his business. Many times after the meetings he wants to go out for a relaxing drink to relieve his stress. He wants to find the right bar.
Also, we created some cases/possible problems in which the users may find themselves that Tripster would be helpful:
- You are on vacation with your boyfriend and you want to do something relaxing but you don’t know where to go.
- You are with your girlfriends at the bachelorette party and you want to go out and have an unforgettable night
- You are on a business trip and want to go out with your colleagues. You are around 50 years old and you want to find a bar that suits you and your colleagues
Last but not least we made a Customer Journey Map just to understand our user’s needs better.
Value Proposition
Our value proposition is all the things that make us different from other travel apps. With three simple sentences: Personalized content for every user, Using AI in finding personalized content, and The opportunity of live broadcasts from visitors/businesses.
BUSINESS MODEL CANVAS
Milestones/Roadmap
The steps that Tripster has to follow to become from an idea, into reality are:
- Market research
- Define our needs/ requirements
- Interviews/focus group
- Create a mobile app/ internet page
- Do a heuristic evaluation on the app/page
- Find sponsors/ collaborations with businesses
- Digital Marketing ( social media campaign)
- Gain the necessary engagement
Marketing Channels and Incomes
As for the marketing and the channels that we are going to use our main focus will be social media ( Instagram, Tik-Tok, Facebook) with personalized content per user, destination proposals, advertising clubs/bars in other countries (paid), and collaborations with influencers. Our content will be referring to all ages as Tripster doesn't have a specific age target group.
As for the income mainly will be from:
- Collaborations with clubs/bars businesses, so that their store appears as the first choice in searches
- Subscribers who want to upgrade their subscription to premium
- Paid advertising in the app
