Top 9 Online News and PR Publishing Platforms for Startups in Nigeria
For startups, it is now more than ever very important to leverage the internet to promote the company’s offerings and stories to a wider audience. However, most early-stage startups do not find it easy to coordinate their online publishing strategy or know where to begin this journey outside posting news on their own website or blog pages. There are better ways of doing this by using the services of online publishing platforms or PR firms.
These online publishing platforms also cater to different audiences such as startup enthusiasts who want to learn about the latest news, trends, or updates. Startup Founders and team members also fall under the audience category as they should aim to be informed on all the useful and vital information about the startup ecosystem in Nigeria, and Africa as a whole.
This article aims to help startups in Nigeria, especially early-stage startups, understand the options available to them for online PR. The article identifies and highlights the top-recommended platforms and sites to be considered when publishing online in Nigeria. It also provides reasons why startups should consider these recommendations for their online distribution of startup news and major updates.
So far, there are 2 major ways in which startups can publish and distribute their news and updates online:
- Via a PR firm
- Work directly with an online publishing outfit/platform
PR Firms
There are not a lot of firms primarily focused on working with startups in Nigeria, however, there are a few ones advancing and we expect that more will emerge in the coming years. Highlighted below is our recommended PR firm:
What they do: Independent PR agency specializing in Africa and emerging markets with a focus on the continent’s tech and start-up sectors
Why we recommend them: Very professional team that understands the ecosystem and nuances. Best to work with them if you have a budget as they are very efficient and can give you 360-degree support from research to branding advisory to content strategy and media campaigns. They work with local publishing companies and they also boast to have their clients on international platforms like CNBC Africa, Forbes, Bloomberg, and CNN
Contact: press@wimbart.com; @Wimbart
Startup Online Publishing Outfits
What they do: Provide the most comprehensive roundup of technology news on the continent
Why we recommend them: Really great content and coverage. Engaging email newsletter delivered every weekday
Contact: hello@bigcabal.com; @TechCabal
What they do: Amplify the best innovations out of Africa through their media, data, events, and tech-focused platforms.
Why we recommend them: Very integral to the ecosystem and have both online and offline impact and coverage. Also know for sharing the news behind the news.
Contact: info@techpoint.africa or startups@techpoint.africa; @Techpointdotng
What they do: Provide news, opinions, and events about tech curated by Benjamin Dada and his team
Why we recommend them: Fast-growing publishing platform. Appeals to the younger segment of the ecosystem and have a very high peer-to-peer network coverage. High potential to attract young talent and collaborators.
Contact: hello@benjamindada.com ; @dadabenblog
What they do: Provide Startup news and tech entrepreneurs’ stories from the emerging market sector
Why we recommend them: Even though they are based in Cape Town, South Africa they have very decent pan African coverage and cover relevant news from Nigeria. High potential to help with coverage within other African countries.
Contact: info@memeburn.com; @Ventureburn
What they do: One-stop-shop for all news and information pertaining to Africa’s tech startup and investment ecosystem
Why we recommend them: Robust information about the startup ecosystem in Africa. They also provide and curate detailed reports on different aspects of the ecosystem. High potential to help with coverage within other African countries and globally.
Contact: gabriella@disrupt-africa.com or tom@disrupt-africa.com; @DisruptAfrica
What they do: Quartz Africa is the top guide to the important stories of innovation across the continent.
Why we recommend them: They provide global news and insights for business leaders. Well written articles and information that appeal to both local and global readers. High potential to help with coverage within other African countries and globally.
Contact: ahuston@qz.com or hi@qz.com; @qzafrica
What they do: Leading technology online publishing platform focused on the tech industry, startups, reviewing new Internet products, and breaking tech news
Why we recommend them: Global coverage and leading platform for tech news and products. Startups may consider using a PR firm to work with TechCrunch
Contact: @TechCrunch
What they do: African media company, focusing on small business, entrepreneurship, technology, & startups in Africa
Why we recommend them: They provide relevant information about the startup ecosystem in Africa. High potential to help with coverage within other African countries.
Contact: editor@weetracker.com; @weetracker
What they do: Leading business newspaper and online news platform in Nigeria.
Why we recommend them: One of the leading news outfits in Nigeria that has very good online coverage. Recently, they have been more startup-friendly and promote startups and innovation. They also provide wider coverage beyond the startup ecosystem which can aid partnerships and access to different markets, stakeholders, and consumers.
Contact: newsupdate@businessdayonline.com; @BusinessDayNg
If you publish startup news online or handle PR for startups in Nigeria, and you would like to be highlighted, kindly send us an email at info@startupplug.com.ng
Startup Plug helps founders and aspiring entrepreneurs build and grow their startup business in any stage of their startup cycle.
Subscribe at www.startupplug.com.ng for more tips, content, tools, and resources on building and growing your startup.
More info?
For more information or if you want us to work with you to build your MVP or discuss how to implement your ideas or product strategy, contact us via email at info@startupplug.com.ng
You can also follow us on social media — Twitter, Instagram, Facebook, and Linkedin for more updates and tips.
