Must Read List for Entrepreneurs
These 4 books are the books that you must read before you start your Startup:
1- The Startup Owner’s Manual (Steven Blank)
This book is a full updated version of Steve Blank previous book “The Four Step to the Epiphany”. The Startups Owners Manual is a step by step book for co-founders to start a business. It shows in details how to get feedback from your customers until you arrive at your Product Market Fit (or Perfect product). Steve Blank is famous for developing the Customer Development methodology, which explained in details in the book.
Lean Startup is a new concept that made a revolution in the startup world. If you ask any startup these days, they’ll tell you that they’re going lean. That implies they are always trying to minimize waste (waste here means less wasted time, effort and money). Lean Startup cycle is built in three steps: Build, Measure and Learn. Every person or organization trying to build something innovative or new, they must read this book.
3- Business Model Generation (Alex Osterwalder)
Business Model Generation or Business Model Canvas is replacing business plans (I talked about this a bit in a previous post Burn Your Business Plan).
4- Crossing the Chasm (Geoffrey A. Moore)
This is the most important book in marketing and sales for startups. You will realize that all of the previous books will use terms and methodologies from this book. Crossing the Chasm will teach you how to identify your market segments and how to target them.
Of course there are other books that should be in your reading list, but these are the books that you must read before starting anything.
