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Instigo Started on its Way to Become an Autonomous Growth Hacking Ad Platform for Digital Marketers

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Executive Summary

Instigo is a multi-platform marketing tool, based in Vienna. Dror has been a marketing manager, working across multiple platforms. With this experience, he set out to create a platform that allows advertising frictionless, with consistent data across as many platforms as possible. They already made the first steps and convinced the first investors.

Managing marketing platforms across 6–7 platforms is very challenging. … We wanted to create a growth marketing tool for marketeers like us.
Dror Hasman, Co-Founder

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Dror Hasman, Co-Founder

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This is what we also say in Instigo: One tool to rule them all.
Dror Hasman, Co-Founder

The Video Interview is set to go live on the 14th of July 2022

The Audio Interview

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The Founder

Dror ( is the co-founder of Instigo. He is originally from Israel, but his studies took him to Vienna, he loved the city and stayed. In the past, he has been a growth manager and co-founded a software development company/agency. Dror was also the founder of Instizone, a tech podcast platform, that was an early network partner of and our internet radio station

I love Vienna, and I highly recommend it to all people.
Dror Hasman, Co-Founder

The Startup

Instigo is headquartered in Vienna, Austria ( They have currently 28 people (including freelancers). The platform wants to be the No 1 platform for cross-platform advertising campaigns, where marketers can generate an audience, book ads, and pull all required data together to measure the success of the campaign. They will soon have more platforms available.

Instigo is Hiring Remote Workers

Instigo is currently a small team, but they are growing. If you are interested in learning more, go on their website and mail them, they don’t have a dedicated career website yet.

Venture Capital Funding

Instigo is mostly bootstrapped with a small business angel investment. They are open to talking to more investors.

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The Interviewer

This interview was conducted by Jörn “Joe” Menninger, startup scout, founder, and host of Reach out to him:



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