Meet Finoa, They Want to Build a Crypto Bank

Startuprad.io
Startuprad.io
Published in
3 min readFeb 17, 2022

When I started in crypto, I had to manage so many wallets and platforms, that I could not imagine how complicated it would be for an institutional investor. We started FINOA to help with that.

Henrik Gebbing, Co-Founder and Co-CEO of FINOA

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In 2019, when we started, we had a really hard time convincing investors to invest in a crypto startup.
Henrik Gebbing, Co-Founder and Co-CEO of FINOA

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We want to be the No 1 crypto custodian for institutional investors in Europe.
Henrik Gebbing, Co-Founder and Co-CEO of FINOA

The Founder

In this interview we speak to Henrik Gebbing (https://www.linkedin.com/in/henrik-gebbing-finoa/), the Co-CEO and Co-Founder of Finoa, a Berlin-based crypto fintech, which is already one of the hidden champions. They are a global top 5 crypto custodian for institutional investors. Henrik attended Golden Gate University in San Francisco as a Fulbright Scholar and got his MBA at IE Business School in Madrid. He later worked as a consultant with McKinsey, but after 4 years jumped ship to start Finoa. He developed the idea, that would later become Finoa with his roommate (and now co-founder) on the kitchen table in Madrid, while studying for his MBA.

Globally we want to maintain one of the top 5 spots for crypto custody.
Henrik Gebbing, Co-Founder and Co-CEO of FINOA

The Startup

The co-founders started Finoa (https://www.finoa.io/) in Berlin. Their driving idea was — and still is — to support institutional investors to go into crypto. They also support wealthy individuals, who hold substantial amounts of crypto assets of more than 100.000US$. Finoa is a custodian, meaning they keep — on behalf of their clients — their crypto assets save. At the time of the interview, they have around 400 customers. Their clients include the crypto holdings of Rocket Internet, T-Systems, US-based VCs and hedge funds.

In April 2021 they announced a 22 mn US$ Series A funding, which is sizeable for Germany, as well as for crypto at the time.

We hold assets for entities in Asia and Silicon Valley, but our focus market is the European Union.
Henrik Gebbing, Co-Founder and Co-CEO of FINOA

Venture Capital Funding

FINOA announced their Series A funding of 22 mn US$ in April 2021(LINK). FINOA is open to discussions with investors, but they are not actively looking for new investors.

Fintech is fast, but crypto is warp-speed.
Henrik Gebbing, Co-Founder and Co-CEO of FINOA

The Video Interview is set to go live on Thursday, February 17th, 2022 at 16:00 CET

For our business, paranoia is a very nice concept.
Henrik Gebbing, Co-Founder and Co-CEO of FINOA

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The Interviewer

This interview was conducted by Jörn “Joe” Menninger, startup scout, founder, and host of Startuprad.io. Reach out to him:
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