Meet Lauren Goldman, IW’s new Salesforce Administrator.

Have You Met…Lauren Goldman

Salesforce Administrator

Q: Where did you grow up?

A: Youngstown, Ohio

Q: How did you hear about Innovation Works?

A: I’ve been interested in the Pittsburgh region’s up-and-coming technology sector which led me to the Innovation Works website and the opportunity to work with IW.

Q: What drew you to work here?

A: All of you! The work environment, commitment to helping the Pittsburgh region grow, and being able to help IW by using my Salesforce knowledge is what really drew me in.

Q: Let’s say I’m an entrepreneur in Southwestern Pennsylvania, what can I ask for your help on?

A: Business process analysis and Salesforce advice.

Q: Reflecting on your experience in migrating and creating Salesforce orgs, what is the number one piece of advice you would give a startup?

A: Know your business process and document it. If you know what, when or where a process broke down, then it shouldn’t be hard to figure out and resolve in an efficient, successful way. It provides the map needed to create a simplified yet sophisticated Salesforce org.

Q: What technology/industry are you most excited about and why?

A: Cloud Technology. It’s changed the way we store and share information. It provides scalability, easier collaboration with remote users, and instant access to data. Learning languages has been a constant in my life, and learning how to use different aspects of cloud technology, whether you are a developer, architect, admin or business analyst is very exciting to me.

Q: Step back to Lauren at age 18, what line of work had you envisioned for yourself? How closely aligned is your current work to that vision?

A: At 18, as a Freshman at Ohio State, my major was Cultural Anthropology. I loved learning and researching how cultures change over time and how it affects different regions. However, I ended up switching my major to International Studies and Chinese. My goal was to work for the Department of State (which I did for a short time) or the NSA and move to Washington D.C. I went to graduate school at the Graduate School of Public and International Affairs at the University of Pittsburgh and received my Master’s in Public & International Affairs in Security and Intelligence Studies with a focus on Nuclear Policy. In a twist of fate, within 3 days of moving to Pittsburgh, I had met Brian, my husband, and fell in love with this city. Eventually, I knew I wouldn’t be going to Washington D.C., and still love everything about Pittsburgh. While I am not writing memos on national security, I enjoy using my analytical skills and love working in Salesforce.

Q: What issues that face our region are you most passionate about?

A: Having better transportation and mobility plans for the area is extremely important. The state of our region’s infrastructure and lack of easily accessible transportation plays a major role in how our community grows.

Q: Who were your influences growing up?

A: My grandmother. She taught English as a Second Language for over 50 years which instilled her work ethic and dedication and encouraged me to travel as much as I could. She helped shape me into the person I am today.

Q: Do you have a recent book, TV show, movie or Podcast that you enjoyed?

A: I love the Great British Baking Show or any cooking competition. I’ve read about 70 books so far this year and have surprisingly never listened to a podcast before. I’ll take some podcast recommendations though!

Q: Tell us about your volunteer work.

A: I don’t volunteer as much as I would like to. Currently, my volunteer work consists of coaching a U6 Soccer Team with North Allegheny Soccer Club.

Q: What does an average Saturday look like for you?

A: A typical Saturday consists of Karate and Soccer for Zev and Baseball for Miles in the morning and watching baseball, college football, or hockey in the afternoon. Lots of sports, all the time, but every now and then I get to sleep in.

Q: When asked for a ‘fun fact’ about yourself, what’s your go-to?

A: I have a twin sister. I am younger by 2 minutes and look nothing like her but everyone tells us we have the same smile. We always let them know that we had the same orthodontist!



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Innovation Works

Innovation Works is one of the nation’s most active seed funds. AlphaLab (AL), ALGear, and ALHealth are nationally ranked startup accelerator programs of IW.