How NFTs are Disrupting the Startup Landscape

Those that have been hiding under an EtherRock might be asking “What’s an NFT?!?”

NFT (or Non-Fungible Token) are one-of-a-kind digital assets that provide certification of ownership of the asset a user is buying. Most NFTs live on the Ethereum blockchain network and are bought and sold online where all transaction details are secured. NFTs are all unique, meaning you can’t just exchange one for another (like a US Dollar or Bitcoin).

And whether you’re a startup entrepreneur in an industry where an NFT use case hasn’t been established (yet) or someone that is thinking about starting a business, it’s important to have an understanding of NFT technology and its potential in various industries.

Just do a quick search for “NFT use cases”, and you’ll see the possibilities are endless. Industries like Gaming and Digital Art have been the early movers in the space. Use cases for Music, Real Estate, Ticketing are now real, and it isn’t a stretch to imagine downstream potential use cases for Advertising, Retail (Nike NFTs anyone?), and even Healthcare.

But IMO: the most disruptive aspect of NFTs right now is the incredible transparency it brings to the startup process for NFT entrepreneurs, their audience/customers, and potential investors.

And while NFTs can streamline a startup’s ability to gain customer feedback and produce early capital, that doesn’t mean NFT first movers can skip over the other parts of building a startup. Companies still need to focus on a big problem, have a unique approach to solving it with a team that is ready to execute. NFT’s create a new opportunity for these companies to get started.

Aaron Tainter is the Senior Program Manager of AlphaLab

About the Author: Aaron Tainter is the Senior Program Manager of Innovation Works’ AlphaLab accelerator programs that provides investment, mentorship, education and network-building for technology startups to help companies rapidly iterate through early stages of product and customer development. In this role Aaron oversees the day-to-day operations of the AlphaLab accelerator program and works closely with AlphaLab companies to help guide the companies through their initial stages of development.

​​Want to learn more? Follow Aaron on Twitter @atainter for more NFT insights.



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AlphaLab is a nationally ranked early stage startup accelerator focused on helping founders achieve product-market fit and customer traction.