Ownpage

Ownpage helps Editors to broadcast their own contents through the push marketing channels. Our content recommendation engine selects the most relevant contents to deliver to each reader. Consequently, our services increase the click-through-rate and boost the direct access. The Global Editors Network asked us a few questions for their Startups For News competition. To vote for Ownpage, please do it here!

Personalized Newsletters for L’Equipe, Les Echos and L’Express

GEN: What problem are you solving?

Ownpage: Today, about 84% of the traffic of Editors website comes from intermediaries (Google, Facebook). Editors already lost the distribution of their own contents. We think it is a big issue: as for other industries, the intermediaries capture the greater part of the business value. Ownpage restores the power to distribute their content back to the media.

What is the solution you are offering?

We develop a recommendation engine specifically designed for Editors. We compute for each reader what are the most interesting contents for them. As the traffic on homepages continuously decreases, we choose to distribute the content suggestions on the push marketing channels. This is how we generate automatically direct access traffic. Our first service, the Personalized Newsletter is used by a significant part of major French Editors as Les Echos, L’Express, LCI, 20 Minutes, or BFM TV. The Click-Through-Rate of the Personnalized Newsletter is about twice compared to the Editor’s other newsletters. Ownpage is THE Audience Engagement Automation company.

List 3 reasons why you are better than your competitors

1. Ownpage works only with Editors. Consequently, our technology is specifically designed for them and our account management team drives the projects with a sharp expertise in the media industry. For each Editor we work as well on the technological aspect as on the product aspects (design, monetization, etc.).
2. After more than 4 years of R&D with French researchers, the Ownpage technology is really performing. We can adapt our core algorithms to each Editors content to reach the optimal performance.
3. Ownpage delivers turnkey services. For our Personalized Newsletters solution, we handle every aspect of the project : from product design to email routing.

How does your company make money?

We offer a subscription model to Editors. In the case of Personalized Newsletters, The price mainly depends on the volume of emails sent. In the commercial process, we ensure first that our services will create a positive ROI for our customers.

What are your next steps?

We are working on extending the range of services. After Personalized Newsletter we will propose :

• Personalized Mobile Push
• Personalized Desktop Push
• Personalized Messenger Push

We will also propose simplified services to reach small and medium Editors with a self-service tool.

To vote for Ownpage, please do it here!