Poool won the ‘Crack the paywall code’ battle of our Startups for News competition. They will pitch in front of 750+ industry leaders at the GEN Summit 2018. They are an innovative management platform that allows publishers to define the most efficient monetisation and engagement strategies for each reader. We asked them a few questions about their startup.

What did you do prior to launching Poool?

What problem are you trying to address for newsrooms?

To improve the reader experience and to increase the average revenue per user (ARPU), publishers should turn content led models into customer led models with specific rules, options, texts, and pricing adapted to each type of reader.

How are you attempting to solve the problems described above?

Our dashboard is made of 3 main components:

Segmenting Publishers can either use Poool’s native segments options or create custom segments to exploit their own data.


From data collection to monetisation through to the promotion of the subscription, our options are multiple, attractive, and can be A/B tested.


Thanks to our statistics section, publishers can use qualitative and quantitave data to make the best business decision.

What sets you apart from your competitors? List three elements.

- Great user experience for readers: we think this is a core element of publisher success.

- User-friendliness for publishers: it takes less than 1 min to set up a scenario.

- Bespoke consulting for publishers: to help them make the best decisions.

What is your business model?

What are your next steps?

  • Developing our solution into AMP eco system.
  • Improving native user segmentation and the usability of statistics within the dashboard.
  • Creating easier options for readers to access and pay for the content they love.
  • And, of course, keeping it simple for publishers.

If you would like to vote for Poool, you can do it here. You can also contact Poool to ask further questions here.

Startups for News

Bridging the gap between media startups and editors

Catarina Falcao

Written by

Programme Manager at GEN

Startups for News

Bridging the gap between media startups and editors