How To Improve Your Website’s SEO
Written by Chonce Maddox // Also shared on Startups.co.
Want to get more traffic to your site in the most cost-effective way? Most business owners strive for this. The more visitors that come to your site, the more opportunities you will have to turn the traffic into revenue.
Implementing SEO is a great way to increase your site’s traffic.
SEO stands for search engine optimization and it involves several strategies. It’s important to help your site rank better on the search engines.
Organic SEO is great for business owners on a budget because most of the strategies are free to implement. Best of all it doesn’t involve spending money on advertisements or paying for clicks.
While organic SEO can be extremely effective when done right, it’s not a quick fix and takes timeto start yielding positive results.
If you’re looking for simple ways to improve your site’s SEO over time without spending much money at all, here are 5 things you can start doing.
SET UP GOOGLE SEARCH CONSOLE.
Google’s Search Console tool is great for improving your site’s SEO. It’s free to sign up for and you can connect it to Google Analytics.
With this tool installed, you can check out the back-end of your site regarding SEO and make sure your sitemaps are working correctly for your website.
A sitemap is important because it tells search engines how your site is organized and how many pages are on it.
You can also use Google Search Console to see if you’re site has any broken links that need to be redirected, along with duplicate content that needs to be removed and could be having a negative affect on your site’s SEO.
Just think of this helpful tool as a free diagnostics test to determine any issues with your site that are harming its’ SEO.
CREATE A BLOG PAGE.
The next thing you want to do if you haven’t already, is to create a blog tab on your website.
Having a blog is so important these days if you run a business because it can help position you as a thought leader. It will also make it easier to improve the traffic on your site via SEO.
When you have a blog that you update regularly, you can optimize each blog post for a specific keyword and add internal links to other content on your site and external links to other credible websites which is good for SEO.
Your blog doesn’t have to be the main focus of your website either. You can update it weekly or even monthly with quality content and outsource the blog posts if you don’t want to write them yourself.
WRITE LONGER, DETAILED BLOG POSTS TO IMPROVE YOUR BUSINESS WEBSITE’S SEO.
When you start posting on your blog, make sure your content is high-quality and you’re writing long enough posts. People go back and forth about the ideal length of a blog posts. Current research indicates longer blog posts do better in terms of SEO.
Most importantly, readers indicate they like reading longer blog posts, generally around 1,000+ words.
With longer blog posts, you can be more detailed and offer more value while keeping visitors on your site longer. The longer you can get people to stay on your site, the better.
Google Analytics will track how long the average user stays and if you have too many people leaving your site as soon as they click on it, that will result in what’s called a high bounce rate which isn’t good.
When visitors stay on your site for a while, it tells Google that they are finding what they were looking. This will bump your site up in the search engine ranks.
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