๐Ÿš€ Crunch #039: Custom-tailored Pillow, Spotify Profiles on Steroids

Bite-sized startup insights trusted by the industry leaders

Trevor-Indrek Lasn
4 min readJul 19, 2021


๐Ÿ‡บ๐Ÿ‡ธ Pluto: A custom-tailored pillow just for your body type. (Founded 2018, Total Funding Amount: seed)

Iโ€™m all about optimizing sleep. The better the sleep, the faster I recover from my workout sessions. We sleep 1/3 of our lives, so quality sleep is highly recommended.

How it works

Buyers take a survey that asks about their height, weight, age, sleeping position, current mattress, heat preferences, and more.

With that information, they create a custom pillow for your unique sleep profile.

Check out the frequently asked questions for more details about the pillow itself.

The Team

Based in San Francisco and Los Angeles, US, founded by Susana Saeliu.

The backstory