Dreamcatcher Token (DRC) Whitepaper in Series— ③ Why Dreamcatcher?
Dreamcatcher Token (DRC) Whitepaper in Series
3. Why Dreamcatcher?
The reason why Dreamcatcher was chosen to represent Stasia’s very first K-Pop idol token was because Dreamcatcher has the ability which the globe can fully understand with unique concept and the capacity to go global. Dreamcatcher is a girl group with 7 members that has been actively performing since January, 2017 with their debut album ‘Nightmare’.
3.1. Outstanding Concept and Talent
Dreamcatcher has been taking a path differentiated from other general K-Pop girl groups that has cute or sexy concept. Dreamcatcher pursues rock-metal music that has dark image, and each member also has strong fundamental and storyline with ‘dream’ as main item. Fans from all over the world are evaluating Dreamcatcher as a skilled girl group that can sing very well and show group dance performance at the same time. In the saturated girl group market, Dreamcatcher’s concept that delivers powerful metal-rock music with powerful performance powered by unique fantasy story is certainly a unique one.
3.2. Genre and Members Suitable for Global Debut
Global debut is the long and cherished wish for all idols. Dreamcatcher is an idol group that has all the elements necessary to achieve this dream. Rock and metal pursued by Dreamcatcher are the genres that have high-loyalty fans in countries all over the world. Dreamcatcher has been forming new highly-loyal fandom by connecting K-pop with rock and metal. The members of Dreamcatcher are also suitable for global debut. Dreamcatcher has Chinese member named Handong. As China’s corrective action on hallyu is relaxing, Handong will act as a strength if Dreamcatcher enters Chinese market. Also, Dreamcatcher members have shown covers of hit songs of celebrities in English-speaking countries like Bruno Mars, Maroon 5, and Shawn Mendes and proved their English proficiency.
3.3. Verified Global Outcome and Potential Demand
As of November 22nd, 2018, Dreamcatcher’s main title song 『Chase Me』 attracted more than 7.3 million views, 『Good Night』 attracted 6.9 million views, and 『Fly High』 attracted more than 4.3 million views. Especially, debut title song 『Chase Me』 M/V was recorded for reaching 1 million view on YouTube in 10 days after the release. Surprisingly, 95% of all the comments on Dreamcatcher’s YouTube videos were from global fans.
Even when Dreamcatcher did not do overseas activities, global fandom is already formed with fan club Insomnia as the center. The fans are the reason why Dreamcatcher was able to reach the top on the iTunes K-Pop album chart in various countries in the world including but not limited to the United States, England, Canada, France, Finland, Norway, Sweden, and Malaysia. Thanks to the enthusiastic response from the overseas fans, Dreamcatcher successfully finished the world tour in 7 European countries and Latin America, since February 2018. Based on those result, the crowd funding for production of Dreamcatcher goods exceeded the goal by 555%. Dreamcatcher also formally made their debut in Japan, in November. Cover videos of Dreamcatcher’s dance made by fans around the world are pouring out. Much more love calls from much more countries to Dreamcatcher are expected.
To be continued…
(Dreamcatcher token whitepaper is divided into four series)
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