How Chat Can Help to Grow Your Business and Address Top Workplace Issues
A top concern for any business is growth, and today’s leaders are changing how they approach it. Growth is becoming harder to achieve, so leaders are concentrating on upgrading the structure of their companies to gain a deeper understanding of digital business, according to a study by Gartner. Chatbots are an effective way to address challenges, and the Converse.AI technology can help drive value across an enterprise in three important areas.
1.Customers
Customer experience is an increasingly important issue; Gartner predicts that by 2019, more than half of organizations will redirect their investments to customer experience innovations. Chatbots help enhance the customer experience through digital engagement, sales process automation and customer onboarding.
Increasing or even maintaining customer engagement and revenue in the mobile/digital era is fiercely competitive and expensive. Chat can be used on social media, mobile devices and web interaction to digitally engage customers. For example, marketing campaigns can be executed via social media apps using chatbots to personalize interactions, initiate action and facilitate follow up. Chat can also analyze the results to measure effectiveness of messaging.
Chat can also be used to automate the sales process. CRM system gaps require manual management of complex sales cycles, which slows progress and reduces predictability. Using chatbot interfaces you can enable all participants to quickly and easily access key information, make requests and complete activities, resulting in better engagement, and higher close rates and forecast accuracy.
Chat can also simplify the customer onboarding process. Onboarding new customers can be complex and costly, leading to lost revenue, profits and loyalty. The addition of chatbot interface results in faster, more successful onboarding as well as higher satisfaction and revenue. In addition, stakeholders can quickly and easily get status updates, communicate concerns and complete tasks.
2.Employees
Companies that don’t upgrade or ignore the necessity for tech tools run the risk of diminished employee productivity, according to the National Business Research Institute. Chat impacts boosts employee productivity by improving collaboration, knowledge and overall satisfaction.
The labor market is tight and keeping employees happy is critical to success. Employers need to better manage employee feedback. Use bot-driven processes within your communication platforms, such as Workplace or Slack, can provide you with real-time awareness of employee trends and concerns. You can drive higher satisfaction and retention when you have insights into the culture and climate of your workplace.
In addition, poorly managing or identifying personnel and legal liabilities too late can result in huge expenses as well as the risk of exposure that would threaten shareholder value. An automated, bot-driven channel can be used to seamlessly deliver notifications, such as policy changes, to your staff. It can also handle issue reporting, like system outages or personnel issues, to increase awareness while reducing liabilities and costs.
Chat can also increase employee productivity by improving the way employees learn and manage knowledge. In a tight labor market, organizations need to be able to develop talent to create competitive advantages. In fact, 93 percent of employees would stay at a company longer if it invested in their careers, according to research from LinkedIn. Chat can automate natural language access to training materials, critical information and resources, driving productivity and enhancing employee satisfaction.
3.Operations
Finally, chat can improve the internal workflow of your enterprise by driving efficiency, performance improvements and profitability with your facility development and operations, project portfolio management (PPM) and IT service management.
Building, renovating and equipping facilities are complex and expensive procedures. Delays and cost overruns can have a huge impact on revenue and productivity. Automating requests, feedback, data entry and task completion via conversational chatbot interface can improve service delivery and stakeholder satisfaction while reducing costs.
Digital disruption makes speed of execution critical, yet PPM delays and cost overruns jeopardize delivery of key initiatives. Conversational chatbot interfaces improve data access, collaboration and task management for all participants. An improved execution and visibility to KPIs enable faster project completion and better business outcomes.
Finally, IT departments are being tasked with innovation to enable business transformation and growth, but keeping up with general service management consumes too many resources. A survey of IT managers by Fujitsufound that 78 percent believe automation will eliminate routine administrative work and 71 percent believe it will give companies a chance to refocus IT staff on higher value activities. By using chatbot to automate and execute IT tasks, such as help desk and ticketing, you work more efficiently and enable faster resolutions, improving delivery of services as well as stakeholder satisfaction.
Implementing tools like ConverseAI in your workplace can transform the structure of your business through the simple act of conversation. By addressing these three important areas, you eliminate routine tasks that free up time needed to enable a company to grow. Contact us at www.converse.ai to find out more information about ConverseAI by Smartsheet.
