Millennials are more likely to watch time-shifted TV (DVR, video-on-demand, etc.) compared to consumers 35+.
% of TV viewing that is time-shifted:1) 35+: 34%2) Millennials: 55%
The number of broadcast-only TV households has grown 41%to 15.8m HH over the past five years according to a recent Nielsen study.
$4.2b was spent on advertising during NFL games last year despite the lowest ratings of the decade.
Smart feature from Pandora that rewards consumers with song replays/skips in exchange for ad views.
This feature has been tested with 32m of Pandora’s 76m (42%) users.