Amazon Eyes Video Advertising Expansion

How aggressive will Amazon be in the video advertising space in 2018?

Crazy stat. The Fire TV stick was the #2 product on Amazon this holiday season and had double the sales compared to 2016.

Connected TV ranking by market share in the U.S.:
1) Roku — 23%
2) Chromecast — 22%
3) Amazon Fire — 21%
4) Apple TV — 13%

More:
1)
Niche Content Is Finally Going Mainstream

2) 2018 will be a pivotal year for Facebook’s video ambitions

3) Snapchat May Force Users To Watch Three Seconds Of Ads Before Skipping