Advanced TV ad spending (% of total):1) 2015 — $720M (1%)2) 2016 — $1.5B (2%)3) 2017 — $3.4B (5%)4) 2018 — $6.7B (9%)
The rate that consumers are canceling traditional pay-TV is higher than expected.
The big question. Can TV become more like digital faster than digital can become more like TV?
LiveRamp held their annual RampUp summit in San Francisco last week and TV played a major…
Big news: Facebook is going to begin showing pre-roll video ads in more places.
Why this matters: One of the primary criticisms around social video advertising is the low view time…
14.1M households now receive all of their TV through streaming (OTT) according to a new Video Advertising Bureau study.
Advertising in podcasting has grown 85% over the past year.
Podcasting advertising revenue (% change):1) 2015: $69M2) 2016: $119M (↑ 72%)3) 2017…
Skinny bundles are starting to grow in both channels offered and monthly cost.
The sweet spot appears to be at 80–100 channels and $45 — $60 per month (before broadband).
New quarterly numbers from Nielsen showing explosive growth for mobile.
Total media usage in Q2:1) Q2–2016–10h 16m2) Q2–2017–10h 48m (↑ 5%)
These were the top 10 stories published by State of the Screens; you can also dive into yearly archives: 2017, 2018.