AT&T Is Dragging HBO’s Streaming Strategy Out of the Dark Ages
Wow: HBO considered buying Netflix back in 2007, but the price tag of ≈ $1.5B was thought to be too high!
PSA: Netlix is currently worth $157B.
Quote from Michael Gabriel — Former CIO @ HBO:
“There was a belief that Netflix was going to implode…either due to the escalating costs with their model or due to content no longer being licensed to them.”
Early to the game: HBO actually launched it’s streaming product in beta one year prior to the 2007 launch of streaming for Netflix. HBO Go became available to all HBO subscribers in 2010 and was followed by a version for non-pay TV subscribers (HBO Now) in 2015.
1) Netflix — 58M
2) HBO Now — 8M
1) Netflix — 139M
2) HBO — 130M
Quote from Robert Greenblatt — Chairman of Entertainment @ AT&T’s Warner Media:
“Netflix doesn’t have a brand. It’s just a place you go to get anything — it’s like Encyclopedia Britannica…That’s a great business model when you’re trying to reach as many people on the planet as you can.”
The new team @ AT&T’s Warner Media:
The new media portfolio @ AT&T’s Warner Media:
More #3: 50 Questions For AT&T