comScore: State of OTT
Key findings from a recent comScore study.
OTT viewing households by year:
1) 2016–44M
2) 2017–55M (↑ 25%)
3) 2018–60M (↑ 17%)
Service type for OTT households:
1) Traditional pay-TV — 66%
2) Cord-cutter — 18%
3) Cord-never — 14%
4) Other — 2%
Top smart TV providers:
1) Samsung — 33%
2) Vizio — 24%
3) LG — 12%
4) Other — 31%
Top streaming services:
1) Netflix — 73%
2) YouTube — 50%
3) Hulu — 36%
4) Amazon — 28%
Flashback #1: Reaching the Elusive OTT Consumer
Flashback #2: Is OTT A Broadcast Or Digital Buy?
World Cup: Streaming services appear to be getting a bumpfrom the World Cup.
More #1: What We Need to Talk About When We Talk About Connected TV
More #2: Study: 85% of U.S. Millennials Subscribe to At Least One OTT Video Service
More #3: Roku gives TV networks access to its own data so they can sell targeted ads
