comScore: The Next Frontier in OTT

CTV/OTT viewing households by year according to 1) 2016–44.0M 2) 2017–50.8M (↑ 15%) 3) 2018–59.3M (↑ 17%) 4) 2019–63.8M (↑ 7%)

CTV/OTT household reach % by year: 1) 2017–31% 2) 2018–37% 3) 2019–42%

CTV/OTT time spent by network type: 1) Netflix/YouTube/Hulu/Amazon — 79% 2) Everything else — 21%

Flashback:

CTV/OTT ad spend by year according to Magna Global: 1) 2018 — $2.7B 2) 2019 — $3.8B (↑ 41%) 3) 2020 — $5.0B (↑ 32%)

Video:

More:

State of the Screens

Welcome to State of the Screens. Our goal is to summarize the top trends and must-read articles that touch on the convergence of television and digital advertising.

State of the Screens

Written by

State of the Screens

Welcome to State of the Screens. Our goal is to summarize the top trends and must-read articles that touch on the convergence of television and digital advertising.