Cord cutting accelerates as pay TV loses 1 million customers in largest-ever quarterly loss

Pay-TV subscriber growth in 2018-Q3 according to MoffettNathanson:
1)
Traditional pay-TV — ↓ 1.1M
2)
Streaming pay-TV — ↑ 414K
3)
Total pay-TV ↓ 709K

Quote from Steve Burke- CEO @ NBCUniversal:
“the growth of the virtual MVPDs is starting to plateau, at least in the last month.”

Traditional pay-TV growth by quarter:
1)
2018-Q3 — ↓ 1.1M
2)
2018-Q2 — ↓ 415K
3)
2018-Q1 — ↓ 305K

Findings from a recent survey by Hollywood Reporter/Morning Consult:
1) 56%
say cable TV is unaffordable
2) 90% say cost is the most important factor

Watch: Most Americans Consider Cable TV “Unaffordable,” Finds ‘THR’/Morning Consult Poll

Flashback: Who Killed the Great American Cable-TV Bundle?

Traditional pay-TV subscribers by year according to Bloomberg Intelligence:
1) 2012–100.6M
2)
2013–100.4M
3)
2014–99.9M
4)
2015–98.5M
5)
2016–96.5M
6)
2017–95.2M

The average cable bill has risen to $106.20 per month.

Source of pay-TV:
1) Cable — 52%
2) Satellite — 34%
3) Phone — 10%
4) Streaming — 4%

More #1: ‘People just aren’t seeing the value’: Pay TV’s worst quarter on record could be the start of a terrible new trend

More #2: Hanging on by a Cord

More #3: Pay TV and SVOD co-exist. Time for them to co-habit.

State of the Screens

Welcome to State of the Screens. Our goal is to summarize the top trends and must-read articles that touch on the convergence of television and digital advertising.

State of the Screens

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State of the Screens

Welcome to State of the Screens. Our goal is to summarize the top trends and must-read articles that touch on the convergence of television and digital advertising.

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