eMarketer: Time Spent With Media 2019

Time spent with media by year according to 1) 2016–12h 03m 2) 2017–12h 07m (↑ 1%) 3) 2018–12h 08m (↑ 0%) 4) 2019P — 12h 09m (↑ 0%) 5) 2020P — 12h 13m (↑ 1%) 6) 2021P — 12h 13m (↑ 0%)

Time spent with media by medium (%of total): 1) Digital — 6h 35m (54%) 2) TV — 3h 35m (29%) 3) Radio — 1h 20m (11%) 4) Print — 0h 20m (3%) 5) Other — 0h 19m (3%)

Time spent with digital video by year (% growth): 1) 2016–1h 11m (↑ 15%) 2) 2017–1h 19m (↑ 11%) 3) 2018–1h 29m (↑ 13%) 4) 2019P — 1h 37m (↑ 9%) 5) 2020P — 1h 43m (↑ 6%) 6) 2021P — 1h 49m (↑ 6%)

Time spent with TV by year (% growth): 1) 2016–4h 5m (↓ 2%) 2) 2017–3h 56m (↓ 4%) 3) 2018–3h 44m (↓ 5%) 4) 2019P — 3h 35m (↓ 4%) 5) 2020P — 3h 29m (↓ 3%) 6) 2021P — 3h 22m (↑ 3%)

Digital share of time spent with video by year: 1) 2016–23% 2) 2017–25% 3) 2018–28% 4) 2019P — 31% 5) 2020P — 33% 6) 2021P — 35%

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State of the Screens

Welcome to State of the Screens. Our goal is to summarize the top trends and must-read articles that touch on the convergence of television and digital advertising.

State of the Screens

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State of the Screens

Welcome to State of the Screens. Our goal is to summarize the top trends and must-read articles that touch on the convergence of television and digital advertising.