Facebook admits another ad measurement mistake
A small mistake for Facebook, but they add up.
Television executives are talking up their own digital programs but also see an opportunity to strike Facebook/Google on measurement and brand safety.
Quote from Linda Yaccarino — Head of Ad Sales @ NBCUniversal.
“What the hell is a view anyway? Has a view bought any of your products? No. Viewers buy products. That’s why TV works. It reaches real people.”