FreeWheel: Q1–2018 Video Monetization Report

Key findings from a recent FreeWheel study.

Digital ad views increased 34% YoY.

YoY change in share by format:
1)
Live — ↑ 11%
2)
Clips (<5m) — ↓ 4%
3)
Full episodes (>5m) — ↓ 7%

YoY change in share by device:
1)
Smartphone — ↑ 5%
2)
OTT — ↑ 2%
3)
Tablet — ↑ 1%
4)
STB VOD — ↑ 0%
5)
Desktop — ↓ 7%

More #1: The future of TV advertising in today’s digital world

More #2: Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers