PwC: OTT Video Revenue to Climb to $30.6B in 2022
Revenue from advertising/subscriptions for OTT:
1) 2017 — $20.1B (↑ 15%)
2) 2018 — $22.6B (↑ 12%)
3) 2022 — $30.6B (↑ 9% YoY)
% change in OTT advertising according to Innovid:
1) # of ad impressions — ↑ 178%
2) # of advertisers — ↑ 30%
Flashback #1: Reaching the Elusive OTT Consumer
Wi-fi users that watched OTT content in February 2018 (% of total):
1) Watched OTT content — 59M (63%)
2) Did not watch OTT content — 35M (37%)
Flashback #2: Connected TV increases usage 75% from 2016 to 2017
Share of addressable advertising on TV according to Magna Global:
1) Connected TV — $1.4B (63%)
2) Linear/VOD — $815M (37%)
What is driving this change? Time spent with digital will pass TV globally in 2019 and domestically by 2020 according to Zenith.
Minutes/day in 2019 (global):
1) Internet — 170.6
2) TV — 170.3
Minutes/day in 2020 (U.S.):
1) Internet — 274.0
2) TV — 266.2
More #1: PwC: TV Networks Evolve As Buyers And Viewers Demand A More Digital Experience
More #2: Tubi TV Starts Streaming Some of Hulu’s Catalog for Free on Web and Mobile
More #3: Facebook has failed to build a business for publishers. Now it’s trying again with news programming.
