Team of Rivals: Inside Fox, Turner and Viacom’s Strange Collaboration
Turner, Fox, and Viacom have combined to form OpenAP with the goalof standardizing audience buying on TV.
Smart. Audience-based buying on television/digital is a challenging process that is made more difficult when networks become walled gardens with their own currency.
MOAT will be the standard for viewability.
If your SOTS bingo board contained MOAT and Turner, then you are the big winner this week!