The NFL’s Very Profitable Existential Crisis

Did you know? The NFL is the largest single entertainment property is the U.S. w/ $14B in revenue and recently set a goal of$25B for annual revenue by 2027!

Bad news: TV ratings were down 17% over the past two seasons.

Average TV viewership per game:
1) 2017–16.1M
2) 2018 (weeks 1–2) — 15.7M

Good news: The Carolina Panthers sold for $2.3B last May and the average team is worth $2.6B!

Top 5 NFL team valuations according to Forbes:
1)
Dallas Cowboys — $5B
2)
New England Patriots — $4B
3)
New York Giants — $3B
4)
Los Angeles Rams — $3B
5)
Washington Redskins — $3B

Total league revenue is up 47% since 2012.

Financial performance of average team:
1)
Revenue — $427M
2)
Profit — $95M

More #1: NFL Is Back, Ad Pricing Remains High

More #2: Despite Declining Ratings and Protest Controversy, the NFL TV Ad Market Is as Strong as Ever

State of the Screens

Welcome to State of the Screens. Our goal is to summarize the top trends and must-read articles that touch on the convergence of television and digital advertising.

State of the Screens

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State of the Screens

Welcome to State of the Screens. Our goal is to summarize the top trends and must-read articles that touch on the convergence of television and digital advertising.

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