Key findings according to FreeWheel:1) 52% of advertisers and agencies currently…
In recent years, the battle between TV and digital agencies has been over the share of spend that each receives, but a new front has opened up with each fighting over connected TV.
Appnexus announced that ad sales on connected TV grew748% YoY.
That is ≈ 20B ad impressions per month.
Traditional pay-TV vs. cord-cutters (% change YoY): 1) Traditional pay-TV subscribers — 94M (↓ 4%)2) Cord-cutters — 33M (↑ 33%)
19.5m Americans tuned in to watch Former FBI Director James Comeytestify in front of the Senate Intelligence Committee.
Average viewership by age:1) 18–34: 1.3m (7%)2) 35–54: 4.3m (23%)3) 55+ 13.3m (70%)…
The average cable company loses $32 in revenue when a subscriber drops pay-TV for broadband only.
The average adult will spend 12h 6m with media in 2018 according to a new report from eMarketer.
16.5m viewers tuned into the Game of Thrones season finale on Sunday.
Linear TV vs. Streaming:1) Total — 16.5m2) Linear TV — 12.1m (73%)3) Streaming — 4.4m (27%)