TVision Insights: 6 Second Ads: Who, How & When to Use

Key findings from a recent TVision Insights study.

Share of TV ads by length:
1)
15s — 69%
2)
30s — 25%
3)
60s — 3%
4)
6s — 3%

Attention index per second:
1)
6s — 109
2)
30s — 102
3)
15s — 99

Attention index per second by age for 6s:
1)
35–54–114
2)
55+ — 111
3)
18–34–99
4)
<18–95

Watch: The Drum @ Cannes Lions 2018: six-second ads are the future but only as part of the bigger media mix

More: Gone in Six Seconds — Making Connections Short and Sweet