Verizon Is Shutting Down Go90, Its Ill-Fated Mobile Video Service
Verizon is shutting down its ad-supported streaming service (Go90).
Go90 launched 3 years ago and peaked at ≈17M unique viewers per month.
Why this matters: The promise of Go90 was combining Verizon’s subscriber data with ad-supported video content delivered OTT. Verizon is retreating at the exact time when their #1 rival (AT&T) is making big moves in this area.
Flashback #1: Verizon Expands Deal for NBA Games
Verizon agreed to pay $2.25B over 5 years to expand its ability to live stream NFL games beyond Verizon mobile phones.
Which properties can Verizon live stream on?
2) Yahoo Sports
4) NFL Mobile app