Why Can’t Apple Figure Out Television?

Apple has run into a variety of issues with its TV product including:
1) Film and TV executives unwillingness to negotiate for content rights
2) Cable companies dragging their feet until their own streaming TV products arrived

Part of this can be attributed to Apple’s success with iTunes. The film/TV executives witnessed the impact Apple had on the music industry and fought to avoid the same fate.

Previously on SOTS. Roku Leads U.S. Connected-TV Market, Apple TV Expected to Lag Rivals (Study)

Ranking by market share in the U.S.:
1) Roku — 23%
2) Chromecast — 22%
3) Amazon Fire — 21%
4) Apple TV — 13%

More on this topic. Apple Stuck in TV Test Pattern