With $35M In Investments, TUBI TV Has Established Itself As A Leading Free Streaming Service

What is Tubi? Tubi is an ad-supported streaming network with 7,500 TV shows and movies. Think a free Netflix supported by ads.

Tubi runs 4–5 video ads every 30 minutes or roughly 9 minutes per hour.

TV ad loads are 16+ minutes/hour, so this would be 56% of theTV ad load.

If we assume a $25/CPM, then Tubi is generating $0.45/hour/user.

A few months ago we ran a similar estimate for Netflix.

If we assumed a 16-minute ad load per hour (similar to TV), then each Netflix customer could potentially receive 48 30-second spots per day or 336 per week.

At a $25/CPM that would generate $1.20 in ad revenue per user/day or $37.20 per month.

The most expensive Netflix plan is currently $11.99 per month.

More. Facebook says people are OK with video ads that interrupt content, as long as they are short

70% watch Facebook midroll ads to completion.

The chart below shows the differences in completion rates for video ads on various platforms.

State of the Screens

Welcome to State of the Screens. Our goal is to summarize the top trends and must-read articles that touch on the convergence of television and digital advertising.

State of the Screens

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State of the Screens

Welcome to State of the Screens. Our goal is to summarize the top trends and must-read articles that touch on the convergence of television and digital advertising.

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