Tom EwingAnatomy of an Election, The 2024 Labour landslide Part 1: Digital Marketing StrategyAnalysing the story of the 2024 General Election through data.Jul 8Jul 8
Tom EwingMarketeers! We Need to Talk About First Party Data… (Part 1)After an endless wait, with twists, turns and delays, the cookie apocalypse is finally here! Or nearly is. Again.May 16May 16
Tom EwingMulti-Touch Attribution for a Cookie-less worldDigital marketing journeys are complex, and AI-based Multi Touch Attribution accounts for that complexity to drive better outcomes.Feb 131Feb 131
Steve WebbTracking Core Web Vitals in Adobe AnalyticsGoogle’s core web vitals are the industry standard for measuring a website's performance and its impact on user experience. They measure…Feb 1Feb 1
Liam GilesTaking advantage of a Google-style data layer with Adobe LaunchThis blog should be helpful for anyone who’s already got a Google-style dataLayer implemented on their website but wants to use Adobe’s tag…Jan 22Jan 22
Tom Ewing10 ways AI can Improve Marketing Outcomes (Part 2)GenAI is all the rage nowadays. That’s no bad thing and Large Language Models (LLMs) are already disrupting marketing and eCommerce. But…Jan 4Jan 4
Kerry JonesUnderstanding the (Other) Row in Google Analytics 4: Expanding Insights with Expanded Data SetsGoogle Analytics 4 (GA4) can be a powerful tool for understanding user behaviour and site performance. However, within its reports and…Jan 2Jan 2
Tom Ewing10 ways AI can Improve Marketing Outcomes (Part 1)GenAI is all the rage nowadays. That’s no bad thing and Large Language Models (LLMs) are already disrupting marketing and eCommerce. But…Dec 18, 20232Dec 18, 20232
Steve WebbApproaches to implementing Adobe Analytics via AEP Web SDK and Adobe LaunchIntroductionNov 27, 2023Nov 27, 2023
Kerry JonesUsing Custom Channel Groups in Google Analytics 4What is attribution reporting in GA4?Nov 24, 2023Nov 24, 2023
