Boutique Fragrance is Growing into a Global Trend — But Why?
Many consider the rise or ‘Premiumization’ in beauty and cosmetics to be the connecting link between the desirable luxury experience and the interest in mass market. According to a report by Allied Market Research
the luxury perfume market size was valued at $11.7B in 2018 and is expected to reach $16.8B by 2026. In 2017 Asia-pacific accounted for almost 30.3% of the luxury perfume market, and that number is expected to rise as well.
As the global market is recuperating post COVID, it looks like niche fragrances are adopted by young Chinese consumers. The China market offers massive growth potential for fragrance brands, as only 2.5% of the country’s 1.4B population use personal fragrances. The China cosmetics market bounced back relatively fast after declines in the first quarter of 2020, returning to positive results by April of 2021. This called for global brands to send probes into the Chinese market like the Estée Lauder-owned Kilian and Frederic Malle that opened new boutiques and ramped up marketing efforts.
Becoming another contributor to the growth of luxury perfume is Celebrity fragrance, perfumes that are branded and promoted by celebrities like KKW Fragrance and Billie Eilish, celebrity fragrance sales have increased significantly in terms of value over the past five years specifically in U.S. and UK , fueling a positive growth in the overall market in terms of sales.
For the full list of boutique and niche brands click here
Created in France by Romano Ricci, great grandson of Nina Ricci, Juliette Has A Gun launched in 2006 as a fragrance brand dedicated to women and has been sought after ever since by perfume-lovers everywhere. In 2011 Romano also won the French Fragrance Foundation’s ‘Special Prize of the Board’. Today the brand is available all over the world in physical stores as well as over 20 retailers online, including Sephora.com where the brand proudly entered at #4 in Fragrance, nykaa.com and Amazon. On social media the brand’s strongest channel is Instagram reaching 77.4k followers and growing 1.56% monthly in new followers.
Learn more about Juliette as a gun on Statsome
Launched in 2016, Gallivant is a relatively new indie brand from London founded by Nick Steward, working in collaboration with independent perfumers in Italy, France and U.S. The award winning brand offers a collection of travel-inspired unisex fragrances, true to their unique approach all Gallivant products are handmade in Britain. Gallivant is available in specialty stores all over Europe, North America and India, focusing on local and independent retailers. Online Gallivant is found on 5 retailer including Luckyscent.com and Douglas.de where the brand has a premium price tag of €85.00 on all scents.
To get all stats about Gallivant click here
Coming from Toronto, Canada, Zoologist Perfumes was founded by Victor Wong in 2013 and offers award winning animal-inspired perfumes named after each individual animal that is captured in the scent. The brand is available all over the world and is carried by specialty stores as well as major online retailers like Luckyscent.com, the Japanese Noseshop.jp and the Canadian Etiket.ca where the brand has a high 4.8 avg. consumer rating.
Zoologist is very active on Instagram, growing some 18.7% in new followers in the past year with an impressive 3.78% engagement rate and 3.55% comment ratio per post.
To find out more about Zoologist check the full brand page here
