British Beauty Retailer Feelunique Expanding with New Names on the Hair Care Shelf
In recent news from the UK, the pure play beauty seller Feelunique has recently announced a very exciting team up with the RangeMe sourcing platform, welcoming fresh faces as the logistical and operational services company introduced to the UK market just six months prior. This collaboration means that Feelunique has gained access to new products as well as RangeMe’s 200,000 suppliers.
Feelunique is a strong player in a market rich with formidable beauty e-commerce competitors like The Hut Group’s Lookfantastic and Cult Beauty. Founded in 2005 by entrepreneurs Aaron Chatterly and Richard Schiessl, Feelunique lists over 35,000 products from hundreds of beauty brands and ships to more than 120 countries worldwide, having developed dedicated websites in France, Germany, Norway, China, EU and US. Feelunique has also nurtured an audience of some 1.4 million active users and wide social media following, including an active TikTok account already hitting 110K ‘likes’.
This is clearly another step in the growth track for Feelunique following the deal with retail giant Sephora that valued the British e-commerce platform at £132 million, as made public July of last year. It also ties in perfectly with the surge in new brands added to Feelunique, more than a dozen in the past month alone, diversifying the shelf in an effort to attract new shoppers with niche brands and specializing products. In hair care for example, Feelunique currently lists about 105 brands, recently adding new names to the roster in the realms of organic beauty and kinks & curls treatments. Here is a look into a few hair care brands added on Feelunique lately. To explore all trending hair care brands on Statsome.com click here.
The rising star Mielle Organics was recently added on two prominent online retailers — Ulta.com and Feelunique.com. The brand is already ranking in the top 10 in various hair categories on other retailers like Superdrug.com and Walmart, where the brand has a new entry to Hair Care top 5 with the ‘Rosemary Mint Scalp & Hair Strengthening Oil’. Based in the U.S, Mielle Organics has a good social media presence, reaching and audience of 1.1M followers across platforms and is most active on Instagram, going up 1.15% in new followers over the past month alone.
For all stats about Mielle Organics click here!
The plant powered and cruelty-free indie brand Flora & Curl has recently joined Feelunique.com, joining previous successes with retailers like Lookfantastic, Ulta and Superdrug where the brand is featured in the Top 20 in Hair Styling Products. On social media the brand is most active on Instagram, reaching 114K followers and growing at an average rate of 1.70% in new followers monthly. in website traffic Flora & Curl is ranked #1801 on the Traffic Rank having climbed an impressive 1,000 places YTD.
To explore all data about Flora & Curl visit the brand page!
The U.S based hair care brand was recently added on Feelunique.com, now available through more than 20 online retailers, with a growing popularity with the European audience. On British retailers like Superdrug and Amazon.co.uk As I am is rated in the Top 20 on multiple categories. On social media the brand’s strongest channel is Instagram, reaching 253k followers with great engagement as shown by a recent post introducing the new ‘Hemp Seed Oil Bars’ receiving over 11.4K likes. In website traffic As I Am reached #840 on the Traffic Rank after climbing 608 places in the last 3 months and with website traffic increasing for two consecutive months (!!).
To learn more about As I Am click right here.
