Celebrity Beauty Brands are in Full Bloom this Season, and it Shows!
Infused with the essence of spring renewal, the beginning of 2022 looks to continue under a sign of growth in the celebrity makeup and skincare segment; the market has seen several successful launches recently, including the introduction of new brands, re-introduction of crowd favorites and even expansion of established brands into new retail opportunities.
Over the last few years the market has witnessed a tide of celebrity-backed beauty companies, and as some quickly became beauty staples with a loyal followings like Rihanna’s Fenty Beauty and Selena Gomez’s Rare Beauty, others are not lagging behind as up-and-coming favorites like Rosie Huntington-Whiteley’s Rose Inc. and Ariana Grande’s R.E.M. Beauty launched just last November. Closing the first quarter of 2022, there is already a pretty impressive roster of newly announced celebrity makeup and beauty brands while apparently consumers have been more than happy to welcome them all.
For the full list of celebrity beauty brands click here!
New from California is GXVE (pronounced “give”) by Gwen Stefani, launched online on March 3, and at Sephora.com, the brand’s exclusive retail partner, on March 10. The line consists of a limited range of products, priced between $21 and $48; lip color, four eyeshadow palettes, brow pencils, eyeliner and a universal priming face oil. On Sephora.com the whole line was certified clean label and just about instantly out sold with an average consumer rating of 4.8 and hundreds of reviews within days and more than 22K “loves” by shoppers.
On social media the brand already gained some 43K followers across channel, 85% of which on Instagram, where the brand has been active for just about a month, and a TikTok account that reached over 15K views since March 2nd.
To explore more stats about GXVE simply click here!
In Fragrance the signature scent “Eilish” by Billie Eilish originally released back in November 2021 and immediately sold out within hours. Now “Eilish” (the perfume) is made available once again through a re-launch at Ulta, both online and physical stores. Eilish announced via Instagram on January 2022 that her perfume will be available on Ulta.com where it is sold with a price tag of $68.00 already listing an average consumer rating of 4.7 and over 800 reviews (in 3 weeks!). On social media the brand amassed a total of 531K followers across channels and it is growing rapidly, especially on Instagram where posts are averaging +120K likes within days.
Discover market data about Billie Eilish Fragrances right here!
One of the great success stories is Rare Beauty by Selena Gomez that was launched in 2020. The vegan and cruelty-free makeup line is available on Rare Beauty.com, Sephora.com (as well as Sephora global domains), Amazon.com, Kohl’s and recently the British Spacenk.com as announced in the celebration marking the brand’s second anniversary, with a Rare Beauty pop-up store and coffee shop in London through the first week of March this year. On social media Rare Beauty has a global audience of 4.1M followers across channels and is doing particularly well on TikTok lately, with 684K followers growing at about 2.00% monthly and maintaining a very positive 1.59% avg. engagement rate.
Want to learn more about Rare Beauty? Find it all here!
