Having a Very Good Hair Day — Global Market Expected to Reach $72B by 2031

A wild race for shares is going on in the Hair care industry as manufacturers and brands alike invent and re-imagine traditional products in an effort to create new opportunities in the personal care industry. Specifically, the hair care market has made rapid strides over the past few years as described in a recent report published by Transparency Market Research, where it is estimated that the global hair care products market will cross the $72 Billion mark by the end of 2031, with CAGR of 5.1% from 2021 to 2031. So is hair the new gold rush of beauty and personal care?

Valued over $105 Billion in 2021, the global hair care products market is indeed showing growth all over, but not all places are the same. Asia-Pacific market is growing at a much faster rate than European counterparts, including the UK who has the highest consumption of hair care products in Europe. Asia Pacific held a prominent position in the global hair care market in 2020, accounting for 38.4% market revenue share.

Within this industry, China is leading among the top 5 emerging nations, with market revenues of $11.6B in 2020, followed by Brazil and India with a value of $5.02B and $4.3B respectively. With more available income, increase in international business and a spike in young adult consumers, the Chinese market for hair care products is expected reach a volume of $12.7B in 2025.

Here is a look into a few Hair Care brands that have been showing great performance both in sales and marketing, indicating at the future this segment is moving towards. To explore all Hair Care brands click here!

The clean hair care brand Ceremonia has been strengthening its online retail side, recently launching on the specialty store Spacenk.com. Ceremonia offers 6 products on the site priced between £10.00 — £17.00 with the ‘Acondicionador de Cupuaçu & Castor Conditioner’ already listed as sold out on the site. Launched in 2020 and led by CEO and Founder Babba C. Rivera, the award-winning hair care brand Ceremonia is rooted in Latinx heritage, developing Vegan and cruelty-free products sold DTC and through select specialty retailers like Credobeauty.com and Revolve.com.
For all stats about Ceremonia visit the brand page

Based in USA, the indie hair care brand also has store location in Lithuania and UK, and is available online DTC only through the brands’ website. On social media MOERIE is showing consistent growth, going up 6.41% in new Instagram followers over the past 30 days, reaching an audience of 27.6K followers across channels. In website traffic, MOERIE went up to #816 on the Beauty Traffic rank, climbing up some 562 places in the last 3 months and entering the top 1000 brands in website traffic for the first time.
To learn more about MOERIE click right here

The US professional hair care brand Biolage had a great launch recently on Lookfantastic.com. The brand had 2 products entering the Hair Masks top 5 best sellers within days of introduction, both receiving an average 5/5 consumer rating. Lunched in the 1990’s by Industry pro Arnie Miller under the ‘Matrix Professional’ umbrella, Biolage is now available online through major retailers like Hair.com and Ulta.com where Biolage is ranked #9 in Shampoo & Conditioner top 10 best sellers.
For all e-commerce stats about Biolage click here

Taking a very pointed strategy to marketing, the USA hair care brand Mane ‘n Tail is doing very well on TikTok, using the platform to reach younger audiences featuring content by their brand mascot and a viral approach to their message. These efforts are evidently paying off as the brand has gone up 7.59% in new followers over the first week of June, and a whopping 26.2% in new followers during May 2022. Although Mane ‘n Tail is just shy of 10K followers, it already has 174.2K Likes and thousands of views while continuously posting content several times a day. In website traffic Mane ‘n Tail reached #1208 on the Beauty Traffic Rank, with their website traffic increasing for several consecutive weeks.
To see the full list of social stats for Main n’ Tail click here