The Rising Tide at Ulta is Lifting all Brands — Trending in Skincare March 2022
Like so many in the global beauty industry Statsome is following closely on the recent surge of beauty brand launches (and re-launches) on Ulta.com, from big celebrity brands like Fenty by Rihanna and shoppers favorites like skin protection Supergoop! to smaller, specialty brands like the mother&baby brand Pipette and the dermo-cosmetics brand BeautyStat Cosmetics.
Since August 2021 Ulta has opened more than 100 shops inside of Target stores in a partnership with Target, hoping to add 250 locations in 2022 so all that shelf space was just waiting to be filled. This partnership has apparently helped grow Ulta’s loyalty program that reached a record 37 million members by the end of 2021 in the U.S, bringing more and more visitors to Ulta stores and more shoppers to Ulta’s website with the company expecting revenue of between $9.05 billion and $9.15 billion for 2022.
Below we review several skincare brands that are new to Ulta.com, as well as brands trending online this month. To explore all trending beauty brands on Statsome.com just click here!
Supergoop! was recently added on Ulta.com! The brand specializing in skin protection and sunscreen, offering 20 products on Ulta.com priced between $15.00 for Mini Glow Oil Body Sunscreen and $42.00 for Superscreen Daily Moisturizer. Supergoop! already entered at #2 in the Sun Care category on Ulta.com with an avg. consumer rating of 4.6 across categories!
Founded by Texas native Holly Thaggard, the brand is similarly popular on Sephora.com where Supergoop! now ranks #1 in Body Sunscreen and has recently entered two (2!) products to the Face Sunscreen Top 25 list.
On social media Supergoop! is also trending, going up 2.35% in new TikTok followers last week . On Instagram Supergoop! is up 2.45% in new followers over the past month, leaving behind brands like BY TERRY, Mischka, Camille Rose and others.
To view all stats about Supergoop! just click here
Founded in California by the Forbes ’30 under 30' Jamika Rose Martin, the Indie brand specializes in acne care and was already available online through a number of major U.S retailers like Nordstrom and Target where ROSEN product have around 200 reviews. Available on Ulta.com since mid March, the brand offers 5 products on the site priced between $12.00 — $20.00 with a positive avg. consumer rating of 4.6.
On social media ROSEN Skincare strongest channel is Instagram with 87% of its total 80K followers across channels. ROSEN is also very active on TikTok where the brand has opened a channel in early 2020, now posting almost daily with 36K Likes to date.
Want more data about ROSEN Skincare? Get it with a simple click here!
Available through major online retailers like Target.com and the Australian Mecca.com.au, the P&G owned brand founded by Dr. Roshini Raj in New-York offers skincare powered by probiotics & superfoods. TULA is very popular on Ulta.com, offering 57 products with prices starting from $10.00 for Face Cleanser and up to $138.00 for the Skin Essentials Kit. Crowd favorite on Ulta.com, TULA ranks in the Top 10 of multiple categories: leading at #1 in Sun Care and #1 in Skin Care Gifts, #3 in Eye Skin Treatment, #4 in Face Moisturizers and #7 in Skin Cleansers on the site.
Tula was recently added on Sephora.com with a limited range of 28 products, priced between $10.00 and up to $78.00, with 25 products receiving the ‘Clean at Sephora’ clean beauty label.
To learn more about TULA click right here
