Trending in Hair Care — March 2022
In a recent report by Technavio it is estimated that the hair care market is set to grow by more than $26B between 2020 and 2025, with a CAGR of 5.47% . The expected growth is partially fueled by the consumer audience who is always on the lookout for more specialized, customized and efficient products to match their needs and lifestyle. In this new, greener, world brands must rethink their strategy to include environmental considerations, community impact and the growing demand for ‘clean and simple’ beauty products. Below we take a look at a few Hair Care brands that have been trending this month with great performance in online retail and on social media.
To explore all Hair Care brands on Statsome.com click here!
Based in California U.S.A, K18 specializes in hair repair products based on scientific research with the company developing multiple patents registered in U.S and internationally. Online K18 has been trending recently, growing its audience on social media. K18’s most popular channel is Instagram, representing 57% of the brand’s total followers, going up by 10.37% in new followers during March. The brand is also doing very well on TikTok going up 6.0% in new followers over the last month, now reaching 83K followers with a total of 3.5M likes. In website traffic K18 has been retaining attention, with website traffic increasing for 5 consecutive weeks.
To find out more stats about K18 check out their full brand page here
Since joining forces with the retail giant in late 2021, OLAPLEX is turning into a shopper’s favorite on Ulta.com with products ranked at #1 in Hair Treatment and #1 in Shampoo & Conditioner. OLAPLEX is also ranked #1 across Hair care categories on Sephora.com, Spacenk.com, Shopmyshelf.us and Mecca.com.au. During March the brand had new entries to Hair Care categories Top 5 lists on Feelunique.com, Lookfantastic.com and Sephora.com.au. In social media performance OLAPLEX has been doing exceptionally well on TikTok, growing some 6.2%% in new followers over the last month now reaching over 178K Followers with 1.5M Likes and accumulating up to 290K views per post.
See more e-commerce stats and retailer rating for OLAPLEX right here
The U.S based hair care brand amika: is very popular with shoppers on Sephora.com! The brand has 59 products available on the site with prices starting from $10.00 for ‘mini styling spray’ and up to $200.00 for the hair dryer. Overall amika: has an average consumer rating of 4.6 out of thousands of listed reviews. Additionally, amika: is very present in the various Top 10 lists of 6 (!) different Hair categories on Sephora, with new entries this month to Hair Masks Top 10 and the Top 25 lists in Hair Styling, Hair Brushes & Combs as well as Hair Styling Products. The brand’s popularity is also visible on other retailer like Amazon.com, where the amika: flagship dry shampoo has a an avg. consumer rating of 4.7 out of +7500 reviews, ranked #3 in the Dry Shampoo category.
Explore all online retail stats for amika: in this link!
